Camberwell Floorworld
Camberwell Floorworld
Website Design & Development
Client: Camberwell Floorworld
Industry: Flooring (Residential & Commercial)
Location: Camberwell, VIC
URL: camberwellfloorworld.com.au
Project Overview:
Camberwell Floorworld is a premium flooring retailer servicing one of Melbourne’s most affluent suburbs. A third-generation family business, they specialise in both residential and commercial flooring solutions, offering expert advice and one-on-one customer service. GoClearCut was engaged to modernise their website, enhance user experience, and position the brand as a market leader in flooring.
Key Features:
Contemporary, Clean Design that reflects the premium quality of products and service
Mobile-Responsive Layout optimised for browsing across all devices
Product Range Pages for carpet, timber, hybrid, laminate, vinyl, and commercial flooring
Inspiration Gallery showcasing real residential and commercial projects
Client Segmentation targeting homeowners, builders, renovators, architects, and designers
Commercial Division Hub highlighting large-scale projects and experience
SEO-Optimised Content tailored to attract high-income local audiences
Integrated Contact Forms and quote enquiry pathways throughout
Outcome:
An elevated, high-performing website that reflects the experience and reputation of Camberwell Floorworld. The site supports both in-store traffic and digital enquiries, improves SEO visibility, and gives the business a strong platform to grow its residential and commercial flooring divisions.
