About us.
We help small businesses compete in the age of AI without needing to become tech experts.
Running a small business has always taken grit. But lately, it feels like the rules keep changing. Google looks different. Your competitors seem to be everywhere at once. And somewhere between your inbox and your Instagram, actual marketing keeps getting pushed to tomorrow.
That's exactly why we exist.
GoClearcut is an AI Marketing Partner for small and medium businesses in Australia. We build and run the marketing systems that help your business get found, get trusted, and win customers using the best of AI, guided by real human strategy.
This isn't just "digital marketing." It's a smarter way to grow.
We've been working with small businesses since 2009. We've been a Squarespace Platinum Partner, a Shopify Partner, and a Google Partner. We've built hundreds of websites and watched the landscape shift dramatically, more than once.
The biggest shift is happening right now.
AI-powered search is changing how customers find local businesses. Tools like Google's AI Overviews, ChatGPT, and voice assistants are becoming the first point of discovery — and most small businesses aren't set up for it. Meanwhile, AI tools that could help with content, visibility, and marketing are multiplying faster than anyone can keep up with.
We've spent years learning these tools so you don't have to.
Strategy built to work hard.
GoClearcut made launching my new brand easy. They built a beautiful, strategic site that truly reflects my business. The process was stress-free, the support was incredible, and the results speak for themselves. I couldn’t have asked for a better partner to grow my online presence." — Dr. Bianca Beaumont, happyhealthygrateful.au
What we actually do.
We help Australian small businesses navigate
every major shift in digital marketing
Most small businesses have pieces of marketing scattered everywhere; a website that needs updating, a Google Business profile that's half-finished, social media that goes quiet for months, and ads that may or may not be working. No one's ever looked at all of it together and told you honestly what's working, what isn't, and what to fix first.
That's where we start.
We become your dedicated marketing authority reviewing your entire digital presence with a clear eye and no agenda other than making it better. Using our AI Marketing Snapshot, we assess every layer of your online marketing and give you straight answers: what's costing you customers right now, what quick wins are within reach, and what needs to be built over time.
We look at everything:
Your website : structure, speed, messaging, and whether it's built to show up in AI-powered search
SEO: how you rank, where you're missing, and what it takes to close the gap
Google Ads: whether your spend is working and where the leaks are
Google Business Profile : one of the most overlooked assets a local business has
Social media : consistency, content quality, and whether it's actually driving anything
AI search visibility: how your business appears in ChatGPT, Google's AI Overviews, and voice search results
From there, we build and run the system that improves it — month by month, across every channel — so your marketing compounds instead of stalling.
Who we work with
We work with small business owners across Australia; trades, health and wellness, retail, professional services, hospitality who are serious about growth but don't have the time or team to run their own marketing.
If you've been meaning to sort out your website, your Google presence, or your content "when things slow down" we should talk. Things don't slow down, but we can make it manageable.
Why trust us with this?
Because we've been doing this genuinely, for real businesses since before social media existed. We've earned our grey hairs in website strategy, SEO, and digital marketing. And we've done the work to understand where AI fits in, where it doesn't, and how to make it work for businesses like yours.
We're not a platform. We're not a chatbot. We're a small, experienced team that treats your business like it matters, because to us, it does.
Jo McAuliffe - Founder, GoClearcut
I started my career in traditional marketing; print, direct mail, brand strategy, back when a well placed ad in the right publication could make a business. I watched the internet arrive, then social media, then smartphones, then SEO, then content marketing. Each time, I didn't just adapt, it was important to get ahead of it.
GoClearcut was founded in 2009 (formerly Clearcut Marketing ) as digital was just finding its feet. Over the past 25 years, I have helped hundreds of small businesses navigate every major shift in how customers find, trust, and choose who they buy from.
Today, AI is the biggest shift yet and I’m as deep in it as I have ever been in anything. GoClearcut's evolution into an AI Marketing Partner is a natural next step for someone who has always believed that great marketing is less about the tools and more about the clarity of thinking behind them.
When you work with GoClearcut, you get that experience and someone who will tell you exactly where you stand.!
Ready to find out where your business stands?
The AI Marketing Snapshot reviews your entire digital presence and gives you straight answers on what to fix and what to build.
$95. Delivered within 3 business days.
[Get your Snapshot →] Or book a discovery call with Jo directly : 0418 559 194.
Frequently Asked Questions.
Q: What is GoClearcut?
A: GoClearcut is an AI marketing partner for Australian small businesses. We review your entire digital presence website, SEO, Google Business Profile, Google Ads, social media, and AI search visibility and manage the marketing system that helps your business get found and grow. Founded in 2001 by Jo McAuliffe, we bring 25 years of real marketing experience to every client.
Q: What is the AI Marketing Snapshot?
A: The AI Marketing Snapshot is a personalised report that reviews your business across six key areas: your website, SEO, Google Business Profile, Google Ads, social media, and AI search visibility. It identifies what's working, what's costing you customers, and what to fix first with a prioritised action plan you can act on immediately. It costs $95 and is delivered within 3 business days.
Q: What does AI search visibility mean for my business?
A: AI search visibility refers to how your business appears in AI powered tools like ChatGPT, Google AI Overviews, and voice assistants which are increasingly the first place customers look for local businesses. If your business isn't structured in a way these tools can understand and confidently recommend, you're invisible to a growing number of potential customers. The AI Marketing Snapshot assesses this and tells you exactly what to do about it.
Q: How is GoClearcut different from a traditional marketing agency?
A: Traditional agencies typically manage one or two channels in isolation, a website, or social media, or SEO. GoClearcut reviews and manages your entire digital presence as a connected system. We use AI tools to work more efficiently and consistently, guided by real human strategy and 25 years of marketing experience. You get a genuine marketing authority, not a supplier managing a single channel.
Q: What is AEO and why does it matter?
A: AEO stands for Answer Engine Optimisation, the practice of making your business the one that gets recommended when AI tools like ChatGPT, Google AI Overviews, and voice assistants answer relevant questions. Where SEO helps you rank in traditional search results, AEO helps you get cited and recommended in AI-generated answers. GoClearcut builds AEO into everything we do.
Q: Do I need to understand AI to work with GoClearcut?
A: Not at all. You focus on running your business, we handle all the AI tools, strategy, content, and optimisation. Our job is to make AI work for your business without adding to your workload or requiring you to become a technology expert.
Q: How does the process work?
A: It starts with the AI Marketing Snapshot ($95). You receive a personalised report reviewing your entire digital presence. We then schedule a discovery call to walk through the findings together, answer your questions, and map out what support makes sense for your business. From there, your marketing plan is built around what the Snapshot found not a pre-packaged service.
Q: What size businesses does GoClearcut work with?
A: We work with small and medium businesses across Australia; trades, health and wellness, retail, professional services, hospitality, and more. Typically businesses with one to twenty staff who are serious about growth but don't have the time or in house team to run their own marketing effectively.
Q: Does GoClearcut work with businesses outside Melbourne?
A: Yes. While GoClearcut is Melbourne based, we work with small businesses across Australia. All services are delivered remotely, so location is no barrier.
Q: How quickly can I expect to see results?
A: It depends on where you're starting from and what needs to be fixed. Google Business Profile improvements can show results within weeks. SEO and website changes typically take one to three months to index and gain traction. AI search visibility appearing in ChatGPT, Google AI Overviews, and voice search is a three to six month build. We're transparent about timelines because we'd rather set honest expectations than overpromise.
Q: What does ongoing marketing management include?
A: Ongoing management is tailored to your Snapshot results, but typically covers some combination of: SEO monitoring and optimisation, content creation and publishing, Google Business Profile management and posts, social media strategy and scheduling, Google Ads management, and monthly reporting. Everything is reviewed and adjusted monthly based on what's working.
Q: How much does it cost to work with GoClearcut?
A: The AI Marketing Snapshot is $95. Ongoing marketing management plans usually start from $750 per month, tailored to the specific gaps and goals identified in your Snapshot. There are no lock in contracts, we work month to month because we'd rather earn your business every month than hold you to a contract.