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GoClearcut

Website design and digital marketing, Melbourne

Be the business Google and ChatGPT recommend.

Websites and digital marketing for ambitious Australian small businesses, built and run for you, so more of the right customers find you on Google and in AI search like ChatGPT, trust you and get in touch.

Free Snapshot · No obligation · Just a clear plan

  1. Website
  2. Search
  3. Content
  4. Marketing
  5. Automation
  6. Measurement
  7. Growth

Sound familiar?

Small business marketing got complicated. We make it clear.

Most small businesses have built their marketing piece by piece, by different people, with nobody looking at the whole picture. So the website, Google, social, ads and email all run separately, and it is hard to tell what is working.

  • "I've got a website, a Google profile, Instagram and ads, and none of it talks to each other."
  • "I don't know what's working, or where the money goes."
  • "I keep hearing about ChatGPT and AI search. Does it affect my business?"
  • "Our last agency disappeared after launch."

One connected team. Not six disconnected marketing jobs. We connect the pieces, measure what matters and keep it all working while you run the business.

Start here, for free

Stop guessing what your marketing needs.

The AI Marketing Snapshot scores your business out of 100 across five areas and shows you, in plain English, what to fix first.

Five areas, one clear score

  • Website and online presence
  • Google Business Profile
  • AI search visibility
  • Content and social media
  • Email and lead nurture

Free, with no payment step. You get straight answers, not a sales pitch.

How it works

Marketing that never clocks off.

It's like having a marketing team built into your website. AI does the heavy lifting; strategy decides where it goes.

Your website at the centre of always-on marketingYour website sits at the centre, connected to Google Search, AI search, Google Business, Content, Social, Ads, Email, Bookings + CRM, Analytics, Automation.Google SearchAI searchGoogle BusinessContentSocialAdsEmailBookings + CRMAnalyticsAutomationYour websitethe centre of the system
  1. 01

    Assess

    Start with the free Snapshot: a clear, scored picture of where your digital presence stands today.

  2. 02

    Prioritise

    Agree what matters most for the business, and fix the highest-impact items first.

  3. 03

    Build

    Build or connect the website, search, content, tracking and automation the plan calls for.

  4. 04

    Run

    Keep it working each month: content drafted and reviewed, search improved, everything measured.

  5. 05

    Improve

    Plain-English reporting shows what is working, so each month builds on the last.

Our evolution

We haven't jumped on the AI wave. We've been evolving with digital for years.

The technology keeps changing. Our job has always been to make it work for business.

  1. 2001

    Clearcut Marketing

    Helping businesses get their marketing working while digital was still finding its feet.

  2. 2007 to 2015

    The MiStable years

    Jo co-founded MiStable, a marketing platform for Australia's thoroughbred racing industry. It was acquired in 2015.

  3. After 2015

    GoClearcut

    Platform experience brought back to consultancy. Websites became the centre of the work, then search, social and eCommerce.

  4. 2026

    Marketing that never clocks off

    Custom websites on Vercel with always-on marketing built in: search, content, social, email and reporting connected and working every week.

Read the GoClearcut story

Why GoClearcut

Better systems. Clearer marketing. More room to grow.

Lived digital experience.

Working with Australian businesses since 2001: through websites, eCommerce, search, social and now AI. We have seen what lasts.

Human strategy first.

We start with the business, its customers and its voice. Technology comes second, and it takes direction from strategy.

Intelligent technology.

Automation and AI take on the repetitive work, so more of your budget goes on what moves the business forward.

Someone who stays.

Hands-on and ongoing, not build it and disappear. You work with Jo directly, and you get a reply within one business day.

"Technology has changed a lot. What small businesses need from their digital partner hasn't: clear advice, work that gets done properly, and someone who answers when you call."Jo McAuliffe, founder

Insights

Practical advice, minus the jargon.

All insights
Pink score dial illustration with a tick in the centre

The Snapshot

Why I Built the AI Marketing Snapshot

Most small businesses have no idea how their digital presence performs. The free AI Marketing Snapshot gives you honest, expert-reviewed answers.

Based in Camberwell, Melbourne. Working Australia-wide. GoClearcut has helped Australian small businesses with websites, search and digital marketing since 2001. Whether you are down the road in Melbourne's east or on the other side of the country, the Snapshot, discovery calls and ongoing plans all work the same way.

Start with a clear picture.

The free AI Marketing Snapshot scores your business across five areas and shows you what to fix first. No obligation, just a clear plan.

Free Snapshot · No obligation · Just a clear plan