Articles of interest.

Person designing a website on a computer, surrounded by a watercolor background, illustrating digital marketing and web design themes relevant to small businesses.

Explore our work to see how we’ve helped small and medium businesses across Melbourne and beyond grow their online presence. From custom Squarespace and Shopify websites to results-driven SEO and digital marketing campaigns, our portfolio showcases real examples of how smart design and strategy come together to build strong, successful brands.

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Jo McAuliffe Jo McAuliffe

Launching a New Business? Here’s What to Do First: A Practical Checklist for Success

Starting a new business is exciting — but it can also feel overwhelming. From registering your business to creating a strong online presence, there are a lot of moving parts. At GoClearcut, we help startups and small business owners build their digital HQ the right way from the beginning, with strategic website design, SEO, and ongoing digital support.

Whether you’re still brainstorming your big idea or ready to take the plunge, this guide will walk you through the first essential steps to launching your business, with a focus on getting your brand seen and set up for growth.

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Jo McAuliffe Jo McAuliffe

Why Your Startup Needs a Functional Website That Works, Not Just Looks good

A sleek layout alone won’t convert visitors into customers; a functional website design drives performance, credibility, and growth from day one. In this guide, you’ll discover why startups must prioritise usability over aesthetics, how speed and responsiveness impact user experience, and which core elements deliver leads, trust, and SEO advantage. We’ll map out optimised navigation, robust backends, conversion engines, semantic SEO, real-time support, advanced CTAs, and performance monitoring, equipping your team with a blueprint for a website that works as hard as you do.

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