The problem
The old website ran on WordPress. It was slow, its page performance scores were low, and the WordPress admin made updates harder than they should have been. There was also no AI-assisted management of the site.
The strategy
We started with a conversation about priorities: how much of the day-to-day management the client wanted automated, whether any design changes were needed, and a plan for search, AI answers and AI search visibility (SEO, AEO and GEO).
The work
- Rebuilt the existing website from WordPress as a custom site, with an updated design.
- Gave the client a portal for requesting and approving site updates.
- Set up GoClearcut’s custom website agents to monitor the site’s Google Analytics 4 and Google Search Console data.
- Used what the data shows to make changes that improve the site’s SEO, AEO and GEO, with a human strategist directing the work.
The outcome
Page performance scores improved from about 70 to about 98, and the site now runs extremely fast.
“Site is now super fast and the design is much better, the client portal for updating the site is very easy to understand.”
Shut Up