The problem
The old website ran on WordPress. It was slow, its page performance scores were low, and the WordPress admin made routine updates harder than they should have been. There was also no AI-assisted management of the site.
The strategy
We started with a conversation about priorities: how much of the day-to-day management the club wanted automated, whether any design changes were needed, and a plan for search, AI answers and AI search visibility (SEO, AEO and GEO).
The work
- Rebuilt the existing website from WordPress as a custom site.
- Set up GoClearcut’s custom website agents to monitor the site’s Google Analytics 4 and Google Search Console data.
- Used what the data shows to make changes that improve the site’s SEO, AEO and GEO, with a human strategist directing the work.
The outcome
Page performance scores improved from about 70 to about 98, and the site now runs extremely fast. Managing the website no longer falls to the club.
“Managing the website was becoming difficult, having the management of the website automated has been a great help.”
Aikido Bayside